Only accepting 5 new plumbing clients this month

Your Google Ads Are Bleeding Money. Let’s Fix That.

Most plumbers pay $50–$100+ per click for leads that never turn into booked jobs. Bad keyword structure, directory traffic, and competitor brand clicks are silently draining your budget.

Get a free 30-minute Google Ads audit and I’ll show you exactly where the leaks are — and how to plug them.

See How It Works

No contracts. No obligations. Just answers.

$108

Max CPC for plumbing ads in competitive markets

73%

Of plumber ad accounts have wasted keyword spend

$38

Per click wasted bidding on competitor brands

5+

Directory keywords quietly draining your budget

3 Hidden Leaks Draining Your Plumbing Ad Budget

These are the exact problems I find in almost every plumbing Google Ads account I audit. If you’re running ads, at least one of these is costing you right now.

Directory Keywords Are Stealing Your Clicks

When someone searches “Yelp plumbers near me,” your ad shouldn’t show up — but it probably does. You’re paying for clicks from people trying to open Yelp, Angi, or Thumbtack. They’ll never call you.

Keywords to block: Yelp, Angi, Thumbtack, HomeAdvisor, TaskRabbit

“Affordable Plumber” = $67/Click for Bargain Hunters

You’re paying up to $66.87 per click for people specifically looking for the cheapest plumber. These are $150 jobs that cost you $250+ in ad spend to acquire. That’s not marketing — that’s a donation.

Keywords to block: affordable, cheap, cheapest, low cost, budget, discount

Bidding on “Roto-Rooter” Burns $38/Click

When someone searches “Roto-Rooter,” they want Roto-Rooter. Your ad is just in the way. You’re paying up to $38 per click for someone who already chose a competitor. These leads almost never convert.

Block: Roto-Rooter, Mr. Rooter, Benjamin Franklin Plumbing & more

These are just the leaks you can see. What about the ones you can’t?

Here’s What Bad Google Ads
Actually Cost Plumbers

In competitive markets, plumbers pay $70–$108 per click for top Google Ad positions. But the real cost isn’t the CPC — it’s what you pay after wasted clicks are factored in.

✗

Without optimization:

$90/click × 20% wasted on junk terms = $900/month burned on just 50 clicks

✓

With a clean account:

Same budget → more booked jobs because every click is high-intent, high-value traffic

*Based on real Google Keyword Planner data for plumbing searches across competitive US markets including Utah/Salt Lake City.

Where Your Budget Actually Goes

Typical Plumber Ad Account

Directory 15%
Brand 10%
Cheap 10%
Real Leads 65%

~35% of budget wasted on zero-conversion traffic

Optimized by Paid Search Pro

High-Intent Leads 95%+

Budget focused on “emergency plumber,” “water heater repair,” etc.

Your Free Audit in 3 Simple Steps

No sales pitch. No pressure. Just a clear, honest look at what’s happening inside your Google Ads account.

1

Book Your Free Call

Pick a time that works for you. 30 minutes, no strings attached. Just click any button on this page.

2

I Audit Your Account

I’ll dive into your campaigns, keywords, search terms, and ad structure to find every dollar being wasted.

3

Get Your Action Plan

You’ll walk away with a clear list of fixes — whether you hire me or do it yourself. Either way, you win.

Happy plumber getting quality leads from optimized Google Ads

40%+

average wasted spend eliminated after optimization

Hi, I’m Tony Herman.
I Fix Plumber Google Ads.

With 10+ years in paid search, I’ve spent thousands of hours inside Google Ads accounts for plumbers and home service businesses across the country. I’ve seen the same mistakes over and over — and I know exactly how to fix them.

I don’t just “manage ads.” I tear apart your account structure, kill the wasted spend, and rebuild your campaigns so every dollar targets homeowners who need a plumber right now — not price shoppers, not directory browsers, not people looking for your competitor.

10+ Years PPC
Plumber Specialist
Real CPC Data
No Contracts

What You’ll Get in Your Free Audit

This isn’t a vague “let’s talk about your goals” call. You’ll get specific, actionable findings you can use immediately.

Search Terms Leak Report

I’ll identify every wasted keyword draining your budget — directory searches, brand terms, price shoppers, and more.

Campaign Structure Analysis

See if your ad groups and keyword structure are working for you or silently inflating your costs.

CPC vs. Value Assessment

Find out if you’re paying premium prices for low-value traffic, and where the real ROI opportunities are.

Custom Negative Keyword List

Walk away with a ready-to-implement negative keyword list tailored to your market and campaigns.

Local Market CPC Benchmarks

Know exactly what plumbing clicks cost in your area so you can set realistic budgets and goals.

Priority Fix Roadmap

A ranked list of changes ordered by impact, so you know exactly what to fix first for the fastest results.

Frequently Asked Questions

100% free. No hidden fees, no credit card, no obligation. I’ll spend 30 minutes reviewing your account, show you what I find, and give you a clear action plan. If you want help implementing the fixes, we can talk about that — but there’s zero pressure. Most plumbers walk away with immediate savings they can apply on their own.

Absolutely. In fact, that’s one of the most common situations I see. Many agencies build plumbing accounts with broad keywords and loose structures because they’re managing dozens of clients. A second set of expert eyes can catch issues your current agency might be missing — and I’ll give you the findings so you can hold them accountable or make changes.

Great — even better. We can use the 30 minutes to map out a smart launch strategy so you start right instead of wasting months (and thousands of dollars) figuring it out by trial and error. I’ll share realistic CPC benchmarks for your market, recommend the right keywords, and help you set a budget that makes sense.

Some fixes — like adding negative keywords — work immediately. You’ll stop paying for junk clicks the same day you implement them. Structural changes like rebuilding ad groups or adjusting keyword match types typically show meaningful improvement within 2–4 weeks as Google’s algorithm adapts to the cleaner targeting.

Plumbing is one of my core specialties, and the data and strategies on this page are specifically built for plumbing businesses. However, I work with other home service businesses as well. If you’re in HVAC, electrical, or a related trade, the audit will still be highly relevant since many of the same Google Ads pitfalls apply.

Never. I don’t lock anyone into long-term contracts. The audit is free and comes with no strings. If we decide to work together afterward, my services are month-to-month. You stay because of results, not because of a contract.

Limited availability — only 5 spots this month

Every Day You Wait, Your Ads
Keep Bleeding Money

That $67 “affordable plumber” click just happened again. That Roto-Rooter search just burned another $38. Your directory traffic just wasted another $50. Stop the leaks — book your free audit now.

Pick a Time. Let’s Find Your Wasted Spend.

Choose a 30-minute slot below and I’ll personally review your Google Ads account.